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Marketing of the Arts​
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In this project, I study the role that advanced technology can play in the question of provenance in marketing and pricing of the arts. My research questions are:
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How can recording the ownership history of the arts on blockchain affect/mitigate issues of provenance, fraud, and valuation (pricing) in the arts markets?
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To what extent can recording the ownership on blockchain eventually shift the arts market away from the current state of [artificial] scarcity and exclusivity towards a more collaborative state of affairs grounded on dissemination and sharing?
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Is there a framework to study the impact of blockchain technology on marketing of the arts and cultural works?
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