The Effectiveness of Consumer Warning Labels
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I study warning labels using a marketing lens. My PhD thesis explores tools that regulate the markets and eliminate potential risks of consumption. ‘Warning labels’ allow maintaining certain potentially-hazardous products on the market shelves by informing customers of those hazards.
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Warning label literature is filled with contradictory research results. It is too messy and scattered, so I adopted meta-analysis methodology, a powerful method that uses statistical methods to synthesize multiple research studies and identify patterns among contrasting study results, to investigate the available data on an aggregate level.
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“The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies” was published in the Journal of Public Policy and Marketing (2017). My meta-analysis paper identifies and tests new moderators for warning labels effectiveness, develops and tests an integrative conceptual framework, and addresses methodological issues in the warning label literature.
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Art Title: Warning Label
