Blockchain in Business​
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I am part of a research team with two Canadian researchers working with me to ask a few questions about developing a business in a future blockchain-based market. The team I am working with consists of a computer security expert who specializes in cryptosecurity as a PhD researcher. Our other team member is a communications PhD researcher. Together, we are finding, classifying and categorizing the key questions that businesses should ask in a blockchain based market. This stream of research currently looks at the impact of blockchain technology in two business areas:
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Corporate Sustainability Reporting (CSR) and
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Marketing of the arts.
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Blockchain and CSR: While traditional practice classifies CSR theories by four dimensions related to (1) profits, (2) political performance, (3) social demands and (4) ethical values.
The Problem: traditional theories are controversial, complex, unclear, and ineffective. (e.g. greenwashing issues), our research question is: Can a new blockchain-based theory integrate the four dimensions and meet the demand to develop an “organizational integrity theory” on the business and society relationship? By supporting ethically sound behavior through keeping a public and transparent ledger, can managers strengthen the relationships and reputations their companies depend on? How could maintaining a public ledger redefine the competitive landscape for a company?
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Blockchain and Marketing of the Arts: Our research questions in this study are:
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Could recording ownership history on blockchain mitigate issues of provenance, fraud, and valuation in art markets?C
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Could ownership on blockchain eventually shift the art market away from the current state of [artificial] scarcity and exclusivity, towards a more collaborative state of affairs grounded on dissemination and sharing?
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Is there a framework to study the impact of blockchain on marketing of the arts and cultural works?
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If you have an idea to share, you know where to find us!
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